We photograph every patient at week six in the same chair, the same light, the same neutral expression. It is not a sales tool. It is a calibration tool.
Two patients at the same age can read very differently in a mirror. The photograph removes the mirror's politeness. It lets us say this is what we did, this is what changed, and this is what we'd do next with something closer to candor.
The patient owns the photographs. We do not publish them. The atelier portfolio you see in our reception is composed entirely of patients who asked to be in it.